DefinePC / Jayden Heng Branding

JAYDEN HENG
GHIM WEE

Higher Nitec in Business Administration | Entrepreneur & High-Performance PC Specialist. Bridging technical excellence with business management.

Click to Explore

THE CORE ARCHITECTURE

What started as a 15-year-old's curiosity for custom PCs evolved into a career defined by precision and business strategy.

Treating every build as an asset, I have managed projects ranging from individual gaming rigs to a S$30,000 server-grade system, while learning how technical decisions shape customer trust, cost, and long-term value.

Work Experience Highlights

DefinePC: Part-Time PC Builder

Built approximately 100 PCs in a professional environment.

Installed hardware, tested completed systems, diagnosed issues, and assisted with inventory management.

Supported walk-in customers by translating technical choices into clear recommendations for their needs and budgets.

Jayden Heng building a custom PC

BUSINESS ACHIEVEMENTS

S$60k+

Total Sales Managed

5.0

Customer Rating

93k

Content Engagement

100+

Performance Builds

Academic & Professional Journey

FLAGSHIP ACHIEVEMENT

The S$30,000
Server Project

One of the biggest challenges I undertook was building a server-grade PC worth approximately S$30,000. This was my first project of such scale, where even a small mistake could have resulted in significant financial losses and damaged customer trust.

To minimise risks, I conducted extensive research on hardware compatibility, communicated closely with the customer throughout planning, and carefully tested every component before delivery. The project was completed successfully and on schedule.

Technical & Business Metrics +

Largest single project handled: approximately S$30,000.

Core risk controls: compatibility research, staged testing, and clear customer communication.

Lesson learnt: taking risks in business should mean managing them, not acting blindly.

Completed S$30,000 server-grade PC project Second view of the S$30,000 server-grade PC project
Jayden Heng with Taiwan attachment colleagues

TAIWAN ATTACHMENT & AI INTEGRATION

Taiwan Attachment & AI Integration

"Global perspective is the differentiator in local markets."

My overseas attachment in Taiwan introduced me to a different workplace culture and business environment. Working alongside professionals from another country helped me become more adaptable, independent, and confident when communicating with people from different backgrounds.

View Project Insights

DBS MENTORSHIP PROGRAMME

Building stronger financial habits and future goals.

During the DBS Mentorship Programme, I strengthened my understanding of financial literacy and the importance of budgeting, saving, planning, and making informed decisions.

The programme also reinforced the value of a positive mindset. I learnt to view setbacks as opportunities to improve, and that long-term progress is built through discipline, confidence, and consistent effort.

DBS Mentorship Programme certificate DBS Mentorship Programme group photo

MARKETING CONTENT

Instagram Reels created to build awareness.

Social content has been part of how I promote my services, translate technical work into engaging ideas, and reach new customers.

INSTAGRAM REEL Watch the marketing reel

Opens on Instagram in a new tab.

THE VISION

The Vision

Running my own business has taught me how to solve problems independently, manage customers, and make business decisions. However, these experiences have also shown me that practical experience alone is not enough to build a scalable and sustainable business.

My next milestone is Ngee Ann Polytechnic's Diploma in Business Studies, especially the Entrepreneurship specialisation, Data & AI modules, and opportunities to work with industry partners.

AMBITIOUS STRUCTURED AI-DRIVEN